Neoliberal globalization erases the poor from culture, cinema, and literature.

Arundhati Roy

The poor persons disappeared from culture, from literature. Equally the Muslim disappeared and reappeared as terrorist or as a hyper-nationalist.

When we look at Bollywood cinema, in pre-the 1990 and pre-corporate neoliberal globalization, India decided to become this corporate hub or the  gates were opened for international finance In the Bollywood there was a great respect for the poor. the heroes of Bollywood, they were trade union leaders, people who came out of the slums, workers, in mills and so on.

From the 1990s, the poor began to be erased from culture, from cinema, from literature. So after the 1990s, there was  a new imagination that was propagated of course, the imagination of capitalism, the imagination of unlimited greed of capitalism, a boastful wealth and those thousand -seater cinemas were all disappeared and the cinema halls became these very plush multiplexes with very expensive tickets.

Poor people don’t go to those places and cinema came to be confected for the new audience. The poor persons disappeared from culture, from literature. Equally the Muslim disappeared and reappeared as terrorist or as a hyper-nationalist.

And in that situation the only place where poor people appeared where NGO brochures where people were trying to raise money or something. And so, we came to a situation before March where the absolute extreme deprivation and devastation and displacement caused by this new form of our economy was hidden away in the crevices and cracks.

So, the control of the media and now of data and therefore, the social media to great extent is a huge threat to us, the centralization of ownership by richest businesspeople now in India.

They are working on a different model, but I would say that the most disturbing thing is this relationship between the media and the major corporations controlling interests.

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